Tabac Fragrances
Mobile Activation Concept
European Festivals

What we did

Concept & Design
Project management
Storage & Fulfilment


2016 and ongoing
From management and planning up to placement at various international festivals, Merkenbaar knows how to manage the entire project. The Barber Truck is a mobile activation concept that has been developed by Merkenbaar from concept to realization and is accompanied by promotions at international events. This mobile promotion is distinctive in the landscape of food trucks and activations and is characterized by high-quality materials, display showcases, modular branding and the quirky design of this custom build brand space.
“We found ourselves a thrustworthy partner who understands our brand DNA and are willing to deliver more then expected.”
K. Risch, Country Manager M&W Benelux and UK
Lollapalooza is an annual American music festival for heavy metal, alternative rock, punk and hip-hop bands, dance and comedy performances and craft stalls. It also provides a stage for political groups.

Lollapalooza Berlin

During the festival weekend, more than 100,000 visitors each year find their way to one of the world's most family-friendly festivals.

With The Weekend, Kraftwerk, Imagine Dragons, K.I.Z., The National, David Guetta, Kygo, Casper and many more, many top international artist / band will be attending the festival. More than 45 acts play at the two Main Stages, the Alternative Stage and the Perry's Stage.

In recent years fans have been very satisfied with Foo Fighters, Radiohead, Muse, Mumford & Sons, Kings Of Leon, Macklemore & Ryan Lewis, Major Lazer, The xx, Seeed, Beatsteaks, Paul Kalkbrenner, Hardwell, New Order, Marteria, Tame Impala, Sam Smith, The Libertines and many other national and international top stars.

The secret of this festival is its special programming and diversity. Once you have arrived at the festival location, the festival knows how to immerse yourself in a fantastic experience ... Big or small, a festival in this form is unprecedented in the international events market and makes Lollapalooza unique.