Project
What we did
DesignProject management
Engineering
Production
Installation
When
June 2018
The campaign “Greetings from Amsterdam” was translated to a live communication setting, a true Swatch Pop up and experience by Merkenbaar. At this pop up location, the travelers passing Lounge 1 at Schiphol Airport were able to witness the limited edition Swatch watch, a typical Dutch design item. Translating the design of the watch into a live setting is a characteristic Merkenbaar project. From design up to manifestation in collaboration with BE-Agency, including the typical Dutch bike activation by Swatch, we produced a true brand experience including interaction with the customer.
As Preferred Supplier of Amsterdam Schiphol Airport Merkenbaar is a known supplier in the scene of development of marketing pop up activations at the Airport. Our project team is knowledgeable of safety regulations, approved materials, routing and overall regulations for the installations of pop ups and shops at Amsterdam Schiphol Airport and has safety clearances to work behind customs and accompany customers.
