Project
What we did
Project managementEngineering
Production
Installation
Storage
When
Amsterdam, July 2018Vijfhuizen, November 2018
Berlin, February 2019
The introduction of a brand new corporate identity for Bosman van Zaal was combined with the introduction of a new 3D brand space identity. In collaboration with VBAT (design) Merkenbaar created a circular and modular booth which has already been present at several fairs and will continue to engage with visitors in years to come at several international exhibitions.
The cubic grid construction, with its modularity, interprets a key component of the Bosman van Zaal identity, a greenhouse construction company. The meeting room is equipped with all comforts, and is supplemented by a presentational object for brand communication, a number of hovering displays with a continuously moving digital imagery in a super widescreen format. A high-quality design and constructed booth with a keen eye for detail, ultimately matching the brand identity.
“GreenTech is the global meeting place for all professionals involved in horticulture technology in RAI Amsterdam. GreenTech focuses on the early stages of the horticulture chain and production issues relevant to growers. The Bosman van Zaal booth was one of the eyecatchers at GreenTech.”
