Project
What we did
Design, ConceptEngineering, Project management
Production, Installation
Fulfillment, Storage
When
No matter when, just ask!
At one of the largest airports in Europe with almost 70 million passengers a year, there is space for every brand to advertise, introduce products and experience brands. Various promotional spaces in unique places where people can advertise and reach visitors making this a unique location with an exclusive spot in Lounge 1 with more than a million passers-by. The chance to experience brands or products, to stimulate senses and to create memories with that visitor is a unique one. A pop up promotion at Amsterdam Schiphol Airport also starts at Merkenbaar.
As a preferred supplier of Amsterdam Schiphol Airport, Merkenbaar has the knowledge to guide brands and develop concepts that can be realized within the guidelines of the airport. As an experienced installation partner of projects behind the customs borders, we know the tight deadlines & planning necessary for a month-long promotion. We generate the right concept together with the customer, organize the fulfillment and we know the right partners when it comes to the promotional content. In recent years we developed and realized pop up concepts for Swatch, BE Agency, Aircommerce, NUON and Daniel Wellington.
We found ourselves a trustworthy partner who understands our brand DNA and are willing to deliver beyond expectations.
K. Risch, manager Tabac Benelux,
pop up Amsterdam Schiphol Airport
pop up Amsterdam Schiphol Airport
In collaboration with Mäurer & Wirtz and Aircommerce Airport Promotions, the Merkenbaar team developed from sketch to realization a unique concept in Lounge 1 at Schophol Airport, behind the customs borders. During the month of May, every visitor was treated with a free shave or trim by a team of barbers, testers were handed out and products sold at a location with more than one million passers-by. The unprecedented success of this promotion, with all its challenges, was crowned with 2 nominations at the TFWA in Cannes in the category 'Specialty concept of the year' and 'Marketing Campaign of the year.'
