Project
What we did
ConceptDesign
Production
Engineering
Project management
Storage
When
2017 and ongoing
The introduction of Johnny Doodle at one of the biggest consumer fairs in the Netherlands was 1 to lick your fingers. The stubborn, creative and self-made brand, known for its rich chocolate and fudge collection took its moment of fame with a true chocolate factory. Commissioned by The Chocolate Factory, the Merkenbaar team developed more than 60m2 brand experience, a real Johnny Factory and the eye catcher of the Huishoudbeurs in the RAI in Amsterdam.
In collaboration with Johnny Doodle and Bebr-Agency (graphic design), our studio developed a concept that tells the story of Johnny; the production process, the store, the fair trade process and the literal chocolate was distributed to the production line. In addition, each visitor was allowed to hit the ‘kop van jut’, an activation which was a 'smashing' success.
“The eyecatcher at the Huishoudbeurs In Amsterdam, and also at the ISM in Cologne, was the Johnny Doodle brand experience! High end materials, an outstanding design and real flavors stimulating all senses and provide a unique booth and activation which every visitor experienced!"
