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Project

Daniel Wellington
Brand store
Hoog Catharijne
Utrecht

What we did

Shop development
Shop fitting
Production
Installation
Projectmangement

When

July 2019
The real eye-catcher of the store, the larger than life slat construction to the walls and bulkhead of the store, was custom made and installed by a team of specialists who also added the finishing touch of elegant bronze edging in an intriguing pattern. Merkenbaar accompanied the project from the first site visit & meeting with the landlord in May 2019, through installation of the hoarding, the build process and all the way through to handover and post-opening snaggings in July 2019. Our skilled team of technicians, carpenters, shop fitters, project managers, logistics, back office and account managers ensured that this project surpassed expectations and opened right on time.
At one of the prime and most eye-catching spots in the brand new Hoog Catharijne shopping mall, located adjacent to the beating heart of all train traffic in the Netherlands, this gem of a retail opportunity became available for Daniel Wellington and Merkenbaar was challenged to turn around the space as it was left by the previous tenant to a bright, warm and inviting retail store.